The Spatial Miscellany

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A weblog. A website. A geospatial miscellany…

Xbox 360 location enabled

GIS Developer?This Christmas the Scottish Government teamed up with Microsoft to encourage safer driving on Scotland’s roads (press release). Anti drink driving adverts were to be displayed on the virtual billboards within popular Xbox 360 games like the Need for Speed and Pro Evolution Soccer. Microsoft seems to have used ‘GeoIP’ to ensure the adverts were only displayed to online players in Scotland and not elsewhere.

This is a remarkably innovative trial by the Scottish Government, and I’m sure it will prove successful - although how its success will be measured I don’t know? And great foresight from Microsoft to build this functionality into their games before release, once again recognising the value of ‘where’. In the longer run, could the ability to embed local advertising content into computer games be disruptive to existing business models? In a similar way to the impact of Google Maps on geographic data providers, perhaps one day games will be free, subsidized by adverts for the video and pizza shops at the end of the road?

Microsoft aquires Multimap…

This week news broke that Microsoft have acquired Multimap, a UK based web mapping company. Multimap is a popular website for looking up an address and\or finding travel directions. As a company Multimap have a proven business model based on selling location based advertising (long before Sergey met Larry at Stanford), and a consultancy service for the provision of bespoke web mapping solutions. But why do Microsoft want Multimap, and what do you get for $50 Million?

The obvious answer is clients. With a client list in excess of 1200 companies, which reads like a who’s who of business, the acquisition gives Microsoft a big foot in the door to sell similar services based on their Virtual Earth platform.

Multimap Clients

Perhaps Microsoft may find use for some of the datasets acquired by Multimap, who recently pulled off the remarkable feat of displaying OS mapping data online via their mapping API. In addition, one suspects they’ll also pick up some canny developers, some of whom even blog (here and here).

But for a company whose name is often spelled with a dollar…Micro$oft, and whose nickname is that of a small rodent (The Vole), could their intentions be somewhat more sinister? In acquiring Multimap, and their intellectual property, one assumes Microsoft now has that all embracing patent for displaying a map online…

#6,240,360 - Abstract
A map of the area of a client computer is requested from a map server. Information relating to a place of interest is requested from an information server by the client computer. The information is superimposed or overlaid on a map image at a position on the map image corresponding to the location of the place of interest on the map. The information (or “overlay”) server may contain details of, for example, hotels, restaurants, shops or the like, associated with the geographical coordinates of each location. The map server contains map data, including coordinate data representing the spatial coordinates of at least one point on the area represented by the map.

I don’t think I’m alone in thinking this patent borders on absurd, firstly for its breadth of coverage, and secondly its filing date- long after maps were displayed online alongside textual information. Multimap never had the deep pockets required to defend this patent, and perhaps not the inclination, can the same be said for their new owners?

Related posts from James, Kirk and elsewhere.

OpenSocial, location aware?

Last week Google announced an umbrella API for social networks, OpenSocial. On the back of their announcement, Google have released a preview of their API. Thumbing through the API preview I expected to see some elementary support for location, perhaps a “city” or “hometown” tag that developers could geocode, so I was pleasantly surprised to find what appears to be another implementation of GeoRSS

OpenSocial GeoRSS Support

SQL Server 2008 - Spatial chatter on MSDN blogs

With the next Community Technology Preview of SQL Server 2008 rumored to be around the corner, Isaac Kunen & Roger Doherty have shed a little more light on SQL Server 2008 Spatial support.

Is the writing on the wall for the OS Grid Reference?

I recently shared a few beers with an old university lecturer. We noted the ever improving access to the excellent Ordnance Survey mapping data but tongue in cheek he pondered…

“Is the writing on the wall for the OS grid reference?”

Here is a guest post from University of Edinburgh GIS lecturer, Bruce Gittings…



I see multimap have become the first to offer OS data on a slippy map
interface to a web service.

The writing is certainly on the wall for anyone contemplating a system which isn’t slippy - - that’s now the benchmark, anything else is dead technology. We’ve known space is continuous for a few years now and the average GIS toolkit gave up on ‘coverages’ and ’tiles’ a while back.

Multimap OS data

At the same time multimap also seem to have moved to using latitude and longitude, instead of eastings / northings on the national grid, probably as a function of the software they are using. The map is actually skewed to the window - most unusual. So, as more and more applications want WGS84 / GPS compatibility will the OS grid reference disappear? For decades this has been the de facto (indeed virtually the only) referencing system use for locating places on maps in the UK (excepting one-off grid systems used on town plans for example), despite a lat-long grid appearing subtly on the edge of OS sheets. Yet, the dash to lat-long driven my pan-national web services seems to be quickly moving the amateur place-referencer quickly towards lat-long too, if the dreaded wikipedia is anything to go by (wash my mouth out with soap for mentioning that word!). I wonder if they realise the implications?

The Wikipedia Flaw?

There’s a lot more misunderstanding about lat-long than the good old simplicity-itself national grid. The oft-used precision (e.g.
55.12345678901234556 degrees north) - just because the computer can calculate to that number of decimal places - takes positioning to a ridiculous sub-atomic level. Even multimap - who should know better - have fallen into that trap. Also, most people don’t understand it is not possible to convert between lat-long and eastings/northings terribly accurately, and that, unlike eastings and northings, two numerically identical lat-long positions don’t necessarily refer to the same point. But let’s not pretend I’m a mathematical whizz who actually understands coordinate systems and transformations, but its all here if you want the details: A guide to coordinate systems in Great Britain.

But all of that only slightly undermines multimap’s achievement. I wonder if they had to get special permission from the OS to use their data in this way? It makes OS copyright a little easier to infringe, but also again (like google’s first) shows the remarkable usability of the slippy-interface and its underlying AJAX technology. This ‘blogger’ particularly likes multimap’s feature which identifies the ‘locality’ which continually updates as you move cross the map. They must have built a load of theissen polygons from the OS gazetteer to underpin this. The result works well in some places, but there’s no sign of the name on the map in others. Less good is the use of getmapping aerial imagery, which seems to have a lot of gaps, many more than it should have - people’s map wins there. And performance seems to be a struggle, you need big banks of powerful servers before you can offer a professional slippy / AJAX service - the demands of the clients are probably two orders of magnitude more than the previous technology.

Good try though - 6 out of 10.

Above Cartoon by Peter Steiner. The New Yorker, July 5, 1993 issue (Vol.69, no. 20) page 61

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